In 2014, China's economic growth slowed down has become a consensus, in the context of the slow recovery of the global economy and fierce international competition, China's construction machinery industry into the mire of overcapacity will be transformed and upgraded, from the developed countries' technological monopoly, and in the competition with emerging economies to establish a comparative advantage. Has become an important issue in the development of the relationship industry.

 Without innovating is waiting to die.

 "The construction machinery industry is a strong cyclical industry, its development is closely related to the macroeconomic situation, the future slowdown in growth is a high probability event, so it is bound to pass a long and painful transition period," said Wu Wei, general manager of the wealth management department of Nissin Securities. "

 Since 2011, China's economic growth mode has been turned into the pursuit of quality benefits, energy conservation and environmental protection and intensive efficiency. This means that the construction machinery industry, driven by fixed asset investment, will face a long-term environment of insufficient demand, overcapacity and increased competition. Wang Min, chairman of Xugong Group, who is the leader of the domestic construction machinery industry, also threw his "medium-speed mentality" at the 2013 Global Construction Machinery Industry Conference and Top 50 Summit.

 Wang Min said that with the change of the speed of industry development, it should be adjusted from the high-speed mentality of the period of high-speed growth to the medium-speed mentality. He said that although the world economy is still unstable and depressed, development is still the main theme and opportunities are plentilow. For Chinese companies in particular, it has shifted from an expansionary to a phase of transformation and upgrading.

 In the 2013 Global Construction Machinery Manufacturers' Top 50 Rankings, China's 11 companies are listed, the United States is 8, Japan 11, Germany 5, Sweden 3, South Korea 2, Finland 2. Among the top 15 companies, three Chinese companies, Xugong Group, Zhonglian Heavy Branch and Sany Heavy Industries, ranked 5th, 6th and 10th, respectively. However, in these leading enterprises frequently topped the international manufacturing rankings, large-scale overseas mergers and acquisitions, investment in factories at the same time, China's construction machinery key components of the production is heavily dependent on imports, long-term subject to people.

 "For example, engineering machinery and automotive products, not only China's host (vehicle) products brand premium capacity is much lower than the international well-known brands, domestic brands using hydraulic parts, electronic products and other key components are also heavily dependent on imports," said Wang Jinfu, a representative of the National People's Congress and chairman of Chery Heavy Industries during this year's two sessions.

 Wang Min said that after decades of efforts and accumulation, China's construction machinery industry solved 90% of the problems, but the most critical is to overcome the last 10%. "It's like climbing the last few hundred meters of Mount Everest, and it's going to take a lot of strength to solve the problems of the last few hundred meters and 10 percent with more money, intelligence and talent." If this problem is not solved, it will always be contained. "If we want to survive and live better, we have to innovate, not to innovate, we have to wait for death."

 Need for transformation and upgrading

 "Although the economic slowdown makes the industry very difficult, but this is not a bad thing for the construction machinery, we can just take this to calm down, rational future development ideas, further squeeze moisture, adjust the structure, catch innovation." Wang Min said that the slowdown in the development of the industry is in fact a sign of a rational return. "The spring of the construction machinery industry is always there, so I am always very optimistic about the future of Xugong. "

At the recently concluded Exhibition in Las Vegas, China Construction Machinery Industry Association Secretary-General Su Zimeng said during a visit to Xugong Group: "The International Engineering Machinery Exhibition in Las Vegas, China, represented by Xugong, china's local construction machinery enterprises not only brought a rich and diverse, high-quality products, In the exhibition site is also unique in the construction and layout, fully demonstrated the development strength of China's construction machinery manufacturing, I believe that the future overseas market will become China's construction machinery industry development of strong growth point. "

 This year's government work report also put forward: "openness and reform go hand in hand with each other, mutual promotion." We should build a new system of open economy, promote a new round of opening up to the outside world, fight the wind and waves in the sea of the international market, push for deep-seated reform and structural adjustment, and accelerate the cultivation of new advantages of international competition. "

 So, how to solve the structural problems in China's construction machinery industry? "On the one hand, we should improve the capabilities of small and medium-sized supporting enterprises, focusing on cultivating a group of strong, refined and specialized small and medium-sized enterprises, on the other hand, we should make effective investment in the research and development and industrialization of key components to fill the gaps in the industrial chain," said Zhan Chunxin, npc representative and chairman of the Central Union Heavy Branch. "

 Wang Jinfu, a representative of the National People's Congress and general manager of Chery Heavy Industries, said that the policy environment, technology and talent are the three essential elements in the transformation and upgrading. The state should introduce a series of policies to encourage enterprises to innovate, encourage enterprises as the leader, joint scientific research units, colleges and universities to form a new type of innovation subject. In addition, the most important thing in innovation is the talent, to affect the national security of the pillar industries to do more talent pool and development.

 Zhan Chunxin also suggested that the state formulate preferential policies to encourage and support suitable enterprises, research institutes, universities to form cross-industry key, common technology research and development platform and alliance, from the horizontal access to the industrial chain, accelerate the transformation and upgrading of the construction machinery industry.

 In this regard, Wu Believes that the three-way co-construction platform, whether from the national strategic height, enterprises to reduce costs or the promotion of economic research strength of universities, are worth promoting, multi-win situation. If the state-subsidized enterprises alone to carry out related technology research and development, the cost will be very high, the effect is not satisfactory.

 However, Wu stressed that the idea is good, but whether to continue to cooperate is the key to determine the success of the future. He believes that the relevant government departments can promote from the following three points: First, gradually reduce the amount of foreign parts purchased, second, the national brand requirements for new technology mandatory pilot, third, through the introduction of key technologies through Sino-foreign joint ventures to achieve mutually beneficial cooperation.